The challenge
When the strategy and the plan drift apart
Strategy is usually written in a deck, while the plan lives in a spreadsheet or a PPM. The two meet at the annual review, and by then they have drifted apart. Every objective looks important, most look on track, and few people can say which ones are actually underfunded, given the people and budget assigned to them.
OKR planning sets direction well but rarely asks who will do the work. Teams sign up for key results that compete for the same people, and the conflict surfaces when the quarter is well under way. Each strategy refresh also leaves something behind: projects funded under the old strategy that nobody stopped. They keep their budget and their people; they’re nobody’s priority, so nobody reviews them.
Then the competition moves. A rival launches early, cuts prices or enters your market, and the leadership team wants a response fast. Most responses are decided in a meeting and staffed afterward, which is where they stall. When someone asks “why can’t we do this?”, the honest answer takes weeks to assemble.